Selling the dream to France: Strategic insights for B2C & B2B destination marketing

🎙️ Hosted by Emmanuelle (Head of International Relations) & Stanislas (Founder, Travel-Insight)

The French market is mature, digitalized, emotionally driven, and deeply structured by powerful intermediaries. In this webinar, we’ll explore how foreign destinations can tailor their marketing and communication strategies to effectively build awareness, generate interest, and convert in both B2C and B2B segments in France.

Agenda

1. Understanding the French traveler and professional ecosystem

2. How to speak to French audiences: tone, values, storytelling

3. What works in B2C: media, influencers, content, campaigns